Articles de WhiteHeron Software

In follow-up to the description in Part I of Value-Based Pricing and other pricing approaches prevalent in the market, we’ll present in Part II an overview of what Strategic Pricing is all about and the advantages it brings to companies seeking to implement a profitable, sustainable approach to pricing across their portfolio of products and services.

Generating a lot of ink and debate, ‘Value-Based Pricing’ is often deemed the ideal way to set prices. But its relevant usage is limited to contexts in which demonstrative product differentiation, i.e., real innovation, can be shown.