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Articles de Laurent DUMAREST


Do you know how CO2 will impact your product portfolio and your Pricing strategy ? The price of CO2 now exceeds 50 € per ton, an increase of more than 50% in just one year. At the same time, public regulations are tightening transparency requirements on companies’ carbon footprint. And State pressure will inevitably increase […]

Putting a B2B pricing myth to bed

Deconstructing a long-standing myth in B2B markets, namely that companies have little wiggle room in setting prices for their products and services because prices are imposed by the market; it’s the law of supply and demand. This myth is particularly insidious because it creates a reluctance on the part of CEO’s to leverage pricing as […]